Services Marketing




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Zeithaml, Valarie A.
        Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml...[et al] . – 6th ed. . – New Delhi : McGraw- Hill, 2014
        711 p.
        ISBN9781259026812 : RS. 695.00
        1. Service industries--Marketing
        1. Customer services
        1. Marketing
        1. Professions--Marketing
        1. Customer services--Marketing

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