Consumer Behaviour




658.8342/SCH/C



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Schiffman, Leon G
        Consumer Behaviour / Leon G Schiffman,Joseph Wisenblit and S. Ramesh Kumar . – New Delhi : Person, 2015
        508 p.
        ISBN9789332537644 : RS. 595.00
        1. Consumer behavior
        1. Motivation research (Marketing)
        1. Marketing
        1. Consumers         I. Wisenblit ,Joseph , Author        I. Kumar, S. Ramesh, Author

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