Services marketing




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Lovelock, Christopher H.
        Services marketing : People, technology,strategy / Christopher l . – 7th ed . – New Delhi : Pearson, 2010
        683p.
        ISBN9788131759394 : RS. 730.00
        1. Service industries – Marketing
        1. Professions – Marketing         I. Wirtz, Jochen, Author        I. Chatterjee, Jayanta, Author

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