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Chunawalla, S. A
        Foundations of advertising: : theory & practice / S.A. Chunawalla, K.C. Sethia . – 8th rev. ed. . – Kolkata : Himalaya, 2015
        603p.
        ISBN9789352023585 : RS. 575.00
        1. Advertising
        1. Marketing research
        1. Sales promotion
        1. Communication in marketing
        1. Mass Communication and Journalism
        1. Direct marketing         I. Sethia, K. C., Author

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