Advertising and promotion





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Belch, George E.
        Advertising and promotion : an integrated marketing communications perspective / George E.Belch and Michael A.Belch . – 9th ed . – New Delhi : McGraw Hill, 2013
        1016p.
        ISBN9781259026850 :
        1. Sales promotion
        1. Advertising
        1. Communication in marketing         I. Belch, Michael A., Author

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