Globalisation and the middle classes in India the social and cultural impact of neoliberal reforms
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/GAN/G 108462 Ganguly-Scrase , Ruchira Globalisation and the middle classes in India : the social and cultural impact of neoliberal reforms / by Ruchira Ganguly-Scrase and Timothy J. Scrase . – London : Routledge, Rep. 2011 xiv, 194 p. : ill ; 23 cm. . – ( Routledge contemporary South Asia series) Includes bibliographical references (p. [179]-190) and index. Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation. ISBN9780415441162 : Rs. 625.00 1. Middle Class – INDIA 1. GLOBALIZATION – ECONOMIC ASPECTS – INDIA I. Scrase, Timothy J., Joint author All right reserved : Aliah University Library © 2022 Customized by - Aliah University Library Contact : (033)2341 6438 / 39 Email : library@aliah.ac.in |