Services Marketing integrating customer focus across the firm




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Zeithamal, Valarie A.
        Services Marketing : integrating customer focus across the firm / Valarie A. Zeithamal ...[ et. al. ] . – 7th ed. . – Chennai : McGraw Hill Education, 2018
        xxxvi, 582p.
        ISBN9789353160777 :
        ISBN9353160774 :
        1. Management
        1. Services marketing
        1. Marketing
        1. Services management         I. Bitner, Mary Jo        I. Gremler, Dwayne D.        I. Pandit, Ajay

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