Integrated Advertising, Promotion, and Marketing Communications




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Clow, Kenneth E.
        Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow and Donald E. Baack . – 6th ed. . – Noida : Pearson, 2017
        455p.
        ISBN9789332518377 :
        1. Advertising
        1. Marketing Communication         I. Baack, Donald E.

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