Global marketing contemporary theory, practice, and cases
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108626 Alon, Ilan Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli . – 2nd ed. xxvi, 699 pages : illustrations, maps ; 26 cm Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing. ISBN9780815367703 : 995.00 1. Export marketing. 1. Export marketing – Case studies. 1. Export marketing. 1. Business and Management. I. Jaffe, Eugene D. I. Prange, Christiane I. Vianelli, Donata All right reserved : Aliah University Library © 2022 Customized by - Aliah University Library Contact : (033)2341 6438 / 39 Email : library@aliah.ac.in |