Global Marketing with a special Indian focus




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Hollensen, Svend
        Global Marketing : with a special Indian focus / Svend Hollensen and Madhumita Banerjee . – 4th ed. . – Noida : Pearson, 2010
        xxxix, 753p.
        ISBN9788131728147 :
        1. Marketing
        1. Marketing Management
        1. Management         1. Global         I. Banerjee, Madhumita

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