Consumer Behavior




658.8342/SCH/C



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Schiffman, Leon G.
        Consumer Behavior / Leon G. Schiffmon, Joseph Wisenbilt and S. Ramesh Kumar . – 12th. ed. . – Noida : Pearson, 2019
        xxx, 670p.
        ISBN9789353069834 :
        1. Marketing
        1. Management         I. Wisenblit, joseph        I. Kumar, S. Ramesh

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