Foundations of Advertising theory & practice with supplementation of digital advertising




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Chunawalla, S. A.
        Foundations of Advertising : theory & practice with supplementation of digital advertising / S. A. Chunawalla and K. C. Sethia . – 9th rev. ed. . – Kolkata : Himayala, 2019
        600p.
        ISBN9789352994076 :
        1. Advertising         I. Sethia, K. C.

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