Strategic brand management : building, measuring, and managing brand equity




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Keller, Kevin Lane
        Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran and Issac Jacob . – 4th ed. . – Noida : Pearson, 2015
        xxix,586p.
        ISBN9789332542204 :
        1. Brand name products
        1. Management         I. Parameswaran, Ambi M.G.        I. Jacob, Issac

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