Marketing Research an applied orientation




658.83/MAL/M



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Malhotra, Naresh K.
        Marketing Research : an applied orientation / Naresh K. Malhotra and Satyabhushan Dash . – 7th rev. ed. . – Noida : Pearson, 2019
        xxxiii, 955p.
        ISBN9789353433291 :
        1. Marketing research
        1. Marketing management         I. Dash, Satyabhusan

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