Integrated Marketing Communication pentacom




658.802/MAL/I



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Malaval, Philippe
        Integrated Marketing Communication : pentacom / Philippe Malaval ...[et. al.] . – 4th ed. . – Noida : Pearson, 2015
        xxii, 480p.
        ISBN9789332536845 :
        1. Marketing Management
        1. Communication         I. Abbo, Marie-Helene        I. Kumar, Muneesh        I. Decaudin, Jean-marc

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