Marketing of High Technology Products and Innovations




658.802/MOH/M



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Mohr, Jakki J.
        Marketing of High Technology Products and Innovations / Jakki J. Mohr, Sanjit Sengupta and Stanley Slater . – 3rd ed. . – Noida : Pearson, 2015
        542p.
        ISBN9789332536623 :
        1. Management
        1. Production Management         I. Sengupta, Sanjit        I. Slater, Stanley

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