Advertising & IMC principles and practice




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Moriarty, Sandra
        Advertising & IMC : principles and practice / Sandra Moriarty, Nancy D. Mitchell and William D Wells . – 10th ed. . – Noida : Perason, 2018
        669p.
        ISBN9789332574144 :
        1. Advertising         I. Mitchell, Nancy D        I. Wells, William D.

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