The (un)common sense of advertising : getting the basics right




659.1/TIW/C



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107602

Tiwari, Sanjay
        The (un)common sense of advertising : getting the basics right / Sanjay Tiwari . – New Delhi : Response Books, 2003
        324p.
        ISBN9780761997368 : RS. 575.00
        1. Marketing
        1. Advertising

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