Advertising theory and practice (Record no. 21179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00691nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-KoAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230929152003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230929b ii ||||| |||| 00| 0 eng d |
| 020 ## - ISBN / ISSN | |
| ISBN | আই এস বি এন | 9789352020409 |
| Price | দাম | Rs 450.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Aliah University |
| Language of cataloging | eng |
| Transcribing agency | Aliah University |
| 082 ## - DDC | ডিউই | |
| Classification number | বর্গসংখ্যা | 659.1/CHU/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | মুখ্য সংলেখ - ব্যাক্তিনাম | |
| Personal name | ব্যাক্তিনাম | Chunawalla, S.A |
| 245 ## - TITLE STATEMENT | আখ্যা বিবরণী | |
| Title | আখ্যা | Advertising theory and practice |
| Statement of responsibility | লেখকের দায়িত্বের বিবরণ | S.A Chunawalla, Dr.K.J kumar and K.C Sethia |
| 260 ## - IMPRINT | প্রকাশনা ক্ষেত্র | |
| Place of publication | প্রকাশ স্থান | Mumbai |
| Name of publisher | প্রকাশকের নাম | Himalaya publishung house |
| Date of publication | প্রকাশ কাল | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | | |
| Page / Vol. No | পৃষ্ঠা / খন্ড সংখ্যা | 398p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - মূল বিষয় | |
| Topical term | মূল বিষয় | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | বিষয় শিরোনাম - মূল বিষয় | |
| Topical term | মূল বিষয় | Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME | অতিরিক্ত সংলেখ - ব্ | |
| Relator code | দায়িত্ব নির্দেশক | author. |
| Personal name | ব্যাক্তিনাম | Kumar, K.J |
| 700 ## - ADDED ENTRY--PERSONAL NAME | অতিরিক্ত সংলেখ - ব্ | |
| Relator code | দায়িত্ব নির্দেশক | author. |
| Personal name | ব্যাক্তিনাম | Sethia, K.C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | JMC Books |
| 041 ## - LANGUAGE CODE | |
| LANGUAGE CODE | English |
| Withdrawn status | Lost status | Source of classification | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Price | Total Checkouts | Full call number | Accession No. | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Journalism and Mass Communication | Park Circus Campus | Park Circus Campus | Park Circus Campus | 29/09/2023 | 450.00 | 659.1/CHU/A | 125177 | 29/09/2023 | 29/09/2023 | JMC Books | ||||||
| Dewey Decimal Classification | Journalism and Mass Communication | Park Circus Campus | Park Circus Campus | Park Circus Campus | 29/09/2023 | 450.00 | 659.1/CHU/A | 125178 | 29/09/2023 | 29/09/2023 | JMC Books | ||||||
| Dewey Decimal Classification | Journalism and Mass Communication | Park Circus Campus | Park Circus Campus | Park Circus Campus | 29/09/2023 | 450.00 | 659.1/CHU/A | 125179 | 29/09/2023 | 29/09/2023 | JMC Books | ||||||
| Dewey Decimal Classification | Journalism and Mass Communication | Park Circus Campus | Park Circus Campus | Park Circus Campus | 29/09/2023 | 450.00 | 1 | 659.1/CHU/A | 125180 | 04/12/2024 | 29/09/2023 | JMC Books | 05/11/2024 |