Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 18518

003 - CONTROL NUMBER IDENTIFIER

• control field: IN-KoAU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250428115229.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250428|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: IN-KoAU
• Transcribing agency: IN-KoAU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand name products

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (IN-KoAU)27517: Keller, Kevin Lane 12136, Strategic brand management : building, measuring, and managing brand equity, 2015