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Globalisation and the middle classes in India the social and cultural impact of neoliberal reforms by Ruchira Ganguly-Scrase and Timothy J. Scrase

By: Contributor(s): Material type: TextTextLanguage: English Series: Routledge contemporary South Asia seriesPublication details: London Routledge Rep. 2011Description: xiv, 194 p. ill 23 cmISBN:
  • 9780415441162
Subject(s): DDC classification:
  • 305.550954 /GAN/G
Contents:
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
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Includes bibliographical references (p. [179]-190) and index.

Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.

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