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Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli
Material type:
TextLanguage: Edition: 2nd edDescription: xxvi, 699 pages illustrations, maps 26 cmISBN: - 9780815367703
- 658.84/ALO/G
Contents:
Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
English Books
|
Park Circus Campus Park Circus Campus | English | 658.84/ALO/G (Browse shelf(Opens below)) | Available | 108626 |
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| 658.421/ROU/R Routledge companion to international entrepreneurship | 658.45/RAT/C Communication strategies for corporate leaders implications for the global market | 658.8/ MOV/M Moving Oceans Celebrating Dance in the South Pacific | 658.84/ALO/G Global marketing contemporary theory, practice, and cases | 666.26/BAL/I Indigo in the Arab world | 700.105/ COL/A Architectures of excess cultural life in the information age | 700.1050899/BEY/B Beyond the Black Atlantic relocating modernization and technology |
Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.
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