TY  - BOOK
AU  - Ramaswamy , V S
TI  - Marketing Management: Global Perspective Indian Context
SN  - 9781259026416
U1  - 658.8/RAM/M 
PY  - 2013///
CY  - New delhi
PB  - Mc Graw Hill
KW  - Marketing Management
KW  - Management
ER  -