TY  - BOOK
AU  - Namakumari, Ramaswamy 
TI  - Marketing management: Global perspective, Indian context
SN  - 9781259026416
U1  - 658.8/RAM/M 
PY  - 2008///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing Management
KW  - Management
ER  -