658.8 RAM/M 26672

Ramaswamy, V.S.         Marketing Management / V.S.Ramaswamy and S.Mamakumari . – 5th ed. . – New Delhi: : McGraw Hill;, 2015.         xlv,788p.         ISBN9781259026416 :         1. Marketing Management         1. Management         I. Mamakumari, S., Author