658.8/ZEI/S 23907 23908 23909 23910 23911

Zeithaml, Valarie A.         Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml...[et al] . – 6th ed. . – New Delhi : McGraw- Hill, 2014         711 p.         ISBN9781259026812 : RS. 695.00         1. Service industries--Marketing         1. Customer services         1. Marketing         1. Professions--Marketing         1. Customer services--Marketing