TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services Marketing : integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8/ZEI/S 
PY  - 2014///
CY  - New Delhi
PB  - McGraw- Hill
KW  - Service industries--Marketing
KW  - Customer services
KW  - Marketing
KW  - Professions--Marketing
KW  - Customer services--Marketing
ER  -