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Schiffman, Leon G         Consumer Behaviour / Leon G Schiffman,Joseph Wisenblit and S. Ramesh Kumar . – New Delhi : Person, 2015         508 p.         ISBN9789332537644 : RS. 595.00         1. Consumer behavior         1. Motivation research (Marketing)         1. Marketing         1. Consumers         I. Wisenblit ,Joseph , Author        I. Kumar, S. Ramesh, Author