TY  - BOOK
AU  - Schiffman, Leon G
AU  - Wisenblit ,Joseph 
AU  -  Kumar, S. Ramesh
TI  - Consumer Behaviour
SN  - 9789332537644
U1  - 658.8342/SCH/C 
PY  - 2015///
CY  - New Delhi
PB  - Person
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Marketing
KW  - Consumers
ER  -