659.1/CHU/F 100125 100126 100127 100128 106870 106871 106872 106873

Chunawalla, S. A         Foundations of advertising: : theory & practice / S.A. Chunawalla, K.C. Sethia . – 8th rev. ed. . – Kolkata : Himalaya, 2015         603p.         ISBN9789352023585 : RS. 575.00         1. Advertising         1. Marketing research         1. Sales promotion         1. Communication in marketing         1. Mass Communication and Journalism         1. Direct marketing         I. Sethia, K. C., Author