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Vilanilam, John V.         Advertising basics!: : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese . – New DelhiThousand Oaks, Calif. : Response Books, 2016         xi, 200 p. ; 24 cm.         How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..         ISBN0761998101 (pbk.) : RS. 575.00         1. Advertising.         1. Advertising agencies.         1. Mass Communication and Journalism         I. Varghese, A. K., Author