TY  - BOOK
AU  - Vilanilam,John V.
AU  - Varghese,A.K.
TI  - Advertising basics!: a resource guide for beginners
SN  - 0761998101 (pbk.)
U1  - 659.1/VIL/A 
PY  - 2016///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
KW  - Mass Communication and Journalism
N1  - How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future
ER  -