TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9781259026850
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
ER  -