TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker, David A.
TI  - Advertising Management
SN  - 9788177588507
U1  - 659.1/BAT/A 
PY  - 2014///
CY  - U.P
PB  - Pearson
KW  - Advertising
ER  -