302.3/509/TRA/T 109462

Transculturalism and business in the BRIC states : a handbook / by Yvette Sánchez and Claudia Franziska Brühwiler. . – England : Gower, 2015         xxvi, 373 pages ; ; 25 cm         Includes bibliographical references (pages 350-361) and index.         ISBN9781472444011 : £44.99         1. Management – Cross-cultural studies. – BRIC countries         1. Organizational behavior – Cross-cultural studies. – BRIC countries         1. Intercultural communication – BRIC countries.         1. International business enterprises – BRIC countries.         1. BRIC countries – Foreign economic relations.         I. Sánchez, Yvette        I. Brühwiler, Claudia Franziska