TY  - BOOK
AU  - Wimmer, Roger D
AU  - Dominick, Joseph R.
TI  - Mass media research:  an introduction
SN  - 9788131526286
U1  - 302.23072/ WIM/M 
PY  - 2014///
CY  - New Delhi
PB  - Cengage
KW  - Mass media--Research
ER  -