659.1/MIS/A 107616 107617 107618 107619

Mishra, M N         Advertising and sales promotion / M N Mishra and P N Harikumar . – New Delhi: : HImalaya Publishing, 2015.         226p.         ISBN9789352026197 : Rs 675         1. Journalism- Promotion         1. Sales Promotion         I. Harikumar, P N, author