TY  - BOOK
AU  - Mishra, M N
AU  - Harikumar, P N
TI  - Advertising and sales promotion
SN  - 9789352026197
U1  - 659.1/MIS/A 
PY  - 2015///
CY  - New Delhi
PB  - HImalaya Publishing
KW  - Journalism- Promotion
KW  - Sales Promotion
ER  -