659.1/MIS/S 125189 125190

Mishra. M.N         Advertising, Sales and Promotion Management S A Chunawalla / M.N. Mishra . – 2ne ed. . – Mumbai : Himalaya Publishing House , 2006         560 p.; : 25 cm         ISBN9789352028688 : Rs 498.00         1. Advertising Management         1. Sales Management         1. Management