TY  - BOOK
AU  - Chunawalla, S.A
TI  - First steps in advertising, and sales promotion 
SN  - 8178668882
U1  - 659.1/CHU/F 
PY  - 2004///
CY  - Mumbai 
PB  - Himalaya Publishing House 
KW  - Advertising
KW  - Sales promotion- Journalism
ER  -