TY  - BOOK
AU  - Anderson, James A
TI  - Media research methods: understanding metric and interpretive approaches
SN  - 9780415253970
U1  - 302.230/AND/M 
PY  - 2012///
CY  - New Delhi 
PB  - SAGE Publications
KW  - Journalism
KW  - Media Research Methods
ER  -