658.802/AND/S 39666 39667 39668 39669 39670 39671 39672 39673 39674 39675

Andreasen, Alan R.         Strategic Marketing for Non-Profit Organisation / Alan R. Anderasen and Philip R. Kotler . – 7th ed. . – Noida : Pearson, 2015         470p.         ISBN9789332549517 :         1. Marketing         1. Strategic Management         1. Management         I. Kotler, Philip