Ganguly-Scrase , Ruchira
Globalisation and the middle classes in India : the social and cultural impact of neoliberal reforms / by Ruchira Ganguly-Scrase and Timothy J. Scrase
. – London : Routledge, Rep. 2011
xiv, 194 p. : ill ; 23 cm.
. – ( Routledge contemporary South Asia series)
Includes bibliographical references (p. [179]-190) and index.
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
ISBN9780415441162 : Rs. 625.00
1. Middle Class – INDIA 1. GLOBALIZATION – ECONOMIC ASPECTS – INDIA
I. Scrase, Timothy J., Joint author