TY  - BOOK
AU  - Ganguly-Scrase , Ruchira
AU  - 	Scrase, Timothy J.
TI  - 	Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms
SN  - 9780415441162
U1  - 305.550954 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Middle Class
KW  - INDIA
KW  - GLOBALIZATION
KW  - ECONOMIC ASPECTS
N1  - Includes bibliographical references (p. [179]-190) and index; Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation
ER  -