Chunawalla, S. A.
Advertising : Theory and Practice / S. A. Chunawalla, K. J. Kumar and K. C. Sethia
. – 6th ed.
. – Kolkata : Himalaya Publishing House, 2018
398p.
ISBN9789352020409 :
1. Advertising 1. Marketing 1. Management
I. Kumar, K. J. I. Sethia, K. C.