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Zeithamal, Valarie A.         Services Marketing : integrating customer focus across the firm / Valarie A. Zeithamal ...[ et. al. ] . – 7th ed. . – Chennai : McGraw Hill Education, 2018         xxxvi, 582p.         ISBN9789353160777 :         ISBN9353160774 :         1. Management         1. Services marketing         1. Marketing         1. Services management         I. Bitner, Mary Jo        I. Gremler, Dwayne D.        I. Pandit, Ajay