TY  - BOOK
AU  - Zeithamal, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services Marketing: integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.8/ZEI/S 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Management
KW  - Services  marketing
KW  - Marketing
KW  - Services management
ER  -