378.18/KRI/C 42581 42582 42583 42584 42585 42586 42587 42588 42589 42590

Krishnamacharyulu, C. S. G.         Cases in Rural Marketing : an integrated approach / C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan . – Noida : Pearson, 2006         x, 264p.         ISBN9788131701881 :         1. Marketing         1. Commerce         1. Rural marketing         I. Ramakrishnan, Lalitha