Vitale, Robert
Business to Business Marketing : analysis and practice / Robert Vitale, Joseph Giglierano and Waldemar Pfoertsch
. – Noida : Pearson, 2011
xxxi, 512p.
ISBN9788131763308 :
1. Marketing 1. Marketing Management 1. Business 1. Management
I. Giglierano, Joseph I. Pfoertsch, Waldemar