685.8/RAO/S 42641 42642 42643 42644 42645 42646 42647 42648 42649 42650

Rao, K. Rama Mohana         Services Marketing / K. Rama Mohana Rao . – 2nd ed. . – Noida : Pearson, 2011         xxxiv, 546p.         ISBN9788131732250 :         1. Marketing         1. Digital marketing         1. Management         1. Services marketing